Halliard

Team

Maarten de Vries - Founder/Owner

Maarten de Vries - Founder/Owner

Maarten de Vries builds on 9 years experience in practicing and leading product innovation, as product manager with Unilever and director of product innovation at CarnaudMetalbox (metal packaging). He has more than 12 years of management consulting experience with top tier strategy consulting firms. Maarten assisted numerous industrial companies in making their R&D and product innovation more successful. Maarten worked with several industrial sectors in the Netherlands to set up joint R&D programs, for instance for the automotive and offshore wind sectors.


Maarten is a lecturer in industrial product innovation at the STEM Industrial Marketing Centre. He holds an MSc in civil engineering from Delft University of Technology and an MBA from INSEAD.

Fred Langerak - Associate

Fred Langerak - Associate

Fred Langerak is professor of Product Development & Management at Eindhoven University of Technology and is recognized as one of the world’s most active new product development scholars.

Besides his academic work Fred works with managers, product development teams and advisory boards in industrial companies to help them improve the process of successfully conceiving, designing, developing and bringing new products to market.


In his company work Fred fulfils three key roles: as speaker on product innovation management topics, as facilitator helping project development teams and as consultant to help managers improve their return on innovation.


Fred is a lecturer in industrial product innovation at the STEM Industrial Marketing Centre. He holds an MSc and PhD from the Erasmus School of Economics.